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Product Lifecycle
The product lifecycle marks the journey from a product's first introduction to consumers until its, eventual, departure from the market. Every product potentially has a lifecycle of growth, maturity, and decline. As product managers, we have to manage that lifecycle.
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19:57
Product Lifecycle Management – Beyond the Early Adopter
Craig Strong, VP of Product Lifecycle Management at Pearson, talks about the work they have done to evolve their product lifecycle management and the key learnings that have taken place along the way. Pearson are a long established global company with multiple brands and acquisitions., and product lifecycle management has been a catalyst for changing
