Topic Hub
Data Driven Product Management
There are many ways in which data-driven product management is described but, put simply, data-driven product management means making decisions based on real-world information. Understanding data-driven product management can help you to use the right data, uncover the right insights, and ultimately build the right product.
Topic videos

Data scaling for startups by Crystal Widjaja
In this #mtpcon Digital APAC keynote, Crystal Widjaja, Executive-In-Residence at Reforge, discusses the impact product people can have when utilising a sensible data strategy. This, she tells us, helps to drive product improvement, create great customer experiences, and achieve defensibility. Watch the talk in full or read on for the overview. Mind the Product members can

Make Better Product Decisions by Using Quantitative and Qualitative Data, by Brian Tran

Testing Business Ideas, by David Bland

Developing a Data-Driven Culture at Dow Jones, By Helen Hewitt

When A/B Tests Aren’t Enough, By Scott Castle
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